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Videos

Turning shopper insights into company-wide memes

Impact is the name of the game in market research. There are two critical success factors to activate an organisation with the outcome of research: a co-creative platform where employees can interact with the insights and a research method that...

Catalogue: Congress 2015: Revelations
Authors: Niels Schillewaert, Tom De Ruyck, Thomas Troch, Anouk Willems, Holly Rozelle, Olesya Govorun
Company: InSites Consulting
June 15, 2015
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Citation

Schillewaert et al. (2015a, June 15). Turning shopper insights into company-wide memes. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/turning-shopper-insights-into-company-wide-memes-8550


Videos

Rebels & revolutionaries

We’re six Dutch millennials. And we happen to be six researchers, too. As all of our co-Gen Y’ers, we want to contribute something valuable to a world that keeps on changing rapidly. We want to create positive change for the organisations...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Amke van der Linden, Anouk Willems, Christian de Jong, Maarten van den Broek, Maike van Ees, Marline Polman, Tom De Ruyck, Wessel Roose
June 15, 2014
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Citation

van der Linden et al. (2014a, June 15). Rebels & revolutionaries. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/rebels-revolutionaries